The Evolution of Influence
- Ancient Strategy: Sun Tzu describes victory that begins inside the mind of an opponent through doubt and fear.
- Twentieth Century Systems: Nazi propaganda and Soviet disinformation programs treat influence as a formal arm of state power.
- Cold War Broadcasting: Intelligence services expand covert campaigns, targeted messaging, and long-range narrative operations.
- Networked Battlefield: Social media and machine learning tools give state and non-state actors global reach at low cost.